To use our spiritual, physical, and financial resources for the service of the agricultural community, the stewardship of the land, and the glory of God;

To educate ourselves and our customers in the adaptation of new technologies and techniques of farm and business management;

To use the highest principles of integrity and business management to help create profit for our customers, and, as a result, ourselves.

To grow and prosper, expand into new territories, and be the best Ag business in the region.